Eldridge Wayne Coleman Jr., who wrestled under the moniker "Superstar" Billy Graham, fundamentally altered the trajectory of professional wrestling by merging hyper-masculine bodybuilding aesthetics with theatrical interview segments. Born in Phoenix on June 7, 1943, he transitioned from a background in collegiate track and field and various professional football leagues to become a three-time world champion.
Athletic Origins
Before his rise in the squared circle, Coleman pursued sports with intensity. He attended North High School in Phoenix, where he excelled in track and field as a shot put champion. His transition into professional football included a stint with the Waterbury Orbits in 1966, followed by time with the Oakland Raiders in 1967. He also played for the Montreal Alouettes in 1968 and the Las Vegas Cowboys in 1969.
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Training at Gold's Gym in Santa Monica, Coleman built a physique that allowed him to bench press 605 pounds. He maintained close ties with fitness figures like Arnold Schwarzenegger and Franco Columbu. This dedication to physical development defined his wrestling persona, leading him to prioritize stage-managed arm wrestling contests and weightlifting demonstrations to engage crowds during his performances.
Professional Wrestling Trajectory
After training with Stu Hart in Calgary, he debuted on January 16, 1970. Adopting the name Billy Graham to align with the famous evangelist, he dyed his hair blonde to fit the "Graham Brothers" storyline. His tenure as the WWWF Heavyweight Champion between 1977 and 1978 marked his greatest success. Throughout his career, he competed for various promotions, including the American Wrestling Association and the NWA, eventually earning a spot in the WWE Hall of Fame.
Fast facts
- Born: June 7, 1943, Phoenix
- Died: May 17, 2023, Phoenix
- Educated: North High School
- WWWF Heavyweight Champion tenure: 1977–1978
- Professional football teams: Oakland Raiders, Montreal Alouettes
- Awards: WWE Hall of Fame, Wrestling Observer Newsletter Hall of Fame
- Burial site: Green Acres Memorial Park
Questions readers ask
Did Billy Graham play professional football?
Yes, he played for the Waterbury Orbits, the Montreal Alouettes, and the Las Vegas Cowboys, and was a member of the Oakland Raiders in 1967.
How did he influence the wrestling industry?
He revolutionized the industry by integrating high-level bodybuilding physique standards and charismatic, performative interview styles into the wrestler persona.



