A 75-page senior thesis titled "Contest for the 1892 Democratic Presidential Nomination" marked the academic conclusion of Steve Forbes at Princeton University in 1970. This early scholarly interest in political strategy preceded his long-term tenure as editor-in-chief of his family’s publication, Forbes, and his eventual pivot into national politics during the late twentieth century.
Early Development and Publishing
Born in 1947 in Morristown, New Jersey, Malcolm Stevenson Forbes Jr. navigated an upbringing shaped by his family’s prominent publishing legacy. He attended Far Hills Country Day School and later graduated from the Brooks School in 1966. While pursuing his A.B. in history at Princeton, he co-founded the student-run publication Business Today. This venture established his early professional trajectory in journalism and media management.
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In 1985, President Ronald Reagan appointed Forbes to chair the Board of International Broadcasting, an entity overseeing Radio Free Europe and Radio Liberty. He maintained this role through the administration of George H. W. Bush, serving until 1993. This position marked his transition from pure business management into the sphere of government-adjacent policy and international communications.
Presidential Campaigns and Taxation
Forbes launched bids for the Republican presidential nomination in both 1996 and 2000. His platform centered on a flat-tax proposal, which initially suggested a 17% rate on earned income with a $33,000 exemption. Despite significant self-funding, including $37 million of his own contributions during the 2000 cycle, he failed to secure the nomination. His campaigns were notable for his unconventional public presentation and specific focus on economic simplification.
Policy Advocacy
Beyond his electoral attempts, Forbes engaged with various conservative advocacy groups, including Empower America and Americans for Hope, Growth and Opportunity. He consistently championed supply-side economic principles, free trade, and health savings accounts. His social policy positions evolved over time, shifting toward more traditional conservative stances on abortion and school prayer by the 2000 primary season.
Fast facts
- Born: 1947, Morristown
- Education: Princeton University, 1970
- Major Initiative: 17% flat tax plan
- Presidential Campaigns: 1996 and 2000
- Professional Roles: Editor-in-chief, Publisher
- Award: Order of Merit of the Star of Liberland (2018)
- New Jersey Hall of Fame induction: 2017
- Languages: English
Questions readers ask
What was the central feature of the Forbes flat-tax proposal?
It proposed a flat tax of 17% on personal and corporate earned income, while exempting the first $33,000 of income.
Did Forbes serve in any official government roles?
Yes, he served as the head of the Board of International Broadcasting from 1985 to 1993.
Achievements
- Order of Merit of the Star of Liberland — 2018

