In the history of enterprise, Luciano Benetton is one of the names that keeps returning.
The record lists Luciano Benetton as Italian businessman.
Luciano Benetton was born at Treviso in 1935. His recorded nationality is Italy.
Post-war business was mass-market and increasingly multinational, managed by professionals rather than owners.
He worked as entrepreneur, politician and industrialist.
Business reputations are unusually sensitive to the decade in which they were made.
That the business was built from Italy shaped it: capital, regulation and market size differ by country, and they decide what is even attemptable.
