Over 20 million euros in losses at Webegg between 2002 and 2003 marked a turbulent period for Gianroberto Casaleggio before he transitioned into his influential roles as a political strategist and publisher. Operating from Milan, he integrated internet consulting with digital activism, eventually reshaping the landscape of Italian political communication through his advocacy for web-based engagement.
Early Career and Consulting
Born in 1954 in Milan, Casaleggio initially gained professional experience at Olivetti. By the late 1990s, he transitioned to executive leadership as the CEO of Webegg, an internet consulting firm. Following his departure from the company in 2003, where he was replaced by Giuseppe Longo, he established Casaleggio Associati in 2004. This new firm specialized in e-commerce research and digital strategy, hosting annual spring conferences in Milan starting in 2006.
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In 2005, Casaleggio Associati began managing Beppe Grillo’s blog and publishing his books. The company expanded its editorial scope by managing the web-blog of Antonio Di Pietro until 2010 and handling the website for the publisher Chiarelettere until 2013, when internal disagreements regarding strategy resulted in his dismissal. His work served as the foundation for the Five Star Movement, where he utilized the internet as a primary tool for political organization and communication.
Final Years and Succession
Casaleggio died on 12 April 2016 in his home city of Milan at the age of 61. His professional legacy continued through his company, with his son, Davide, assuming the role of president of Casaleggio Associati shortly after his passing. Throughout his career, he remained a prominent figure in Italian digital strategy, known for navigating the intersection of computer science and political activism.
Fast facts
- Born: 1954, Milan
- Died: 12 April 2016, Milan
- Nationality: Italy
- Occupations: Computer scientist, politician, entrepreneur
- Former employer: Olivetti
- Company founded: Casaleggio Associati
Questions readers ask
What was Gianroberto Casaleggio's role in the Five Star Movement?
He co-founded the movement with Beppe Grillo and acted as a key strategist, often referred to as the movement's guru.
Who succeeded Casaleggio at his company?
His son, Davide, was appointed as the president of Casaleggio Associati following his death in 2016.
Achievements
- Affiliated with Olivetti
- Worked as entrepreneur, politician and computer scientist
