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Geniuses.club  /  Literacy & Representation  /  USA

🇺🇸Marley
Dias

Founder, #1000BlackGirlBooks · 13,000+ books donated
Launched at age 11 · Forbes 30 Under 30 · Author of Marley Dias Gets It Done
Born January 3, 2005 · South Orange, New Jersey

Marley Dias, founder of #1000BlackGirlBooks and youth literacy activist

Fast Facts

Born
January 3, 2005
Zodiac
♑ Capricorn (Dec 22 – Jan 19)
Origin
South Orange, New Jersey
Campaign Launch
Age 11 (November 2015)
Books Collected
13,000+ and counting
Campaign
#1000BlackGirlBooks
Recognition
Forbes 30 Under 30 (Social Entrepreneurs)
Book
Marley Dias Gets It Done (2018)
Media
Netflix, Variety, Elle, Time feature subject

Marley Dias was eleven years old and in sixth grade when she got tired of reading about white boys and their dogs. This is how she describes it — plainly, without venom, but with the precision of someone who has thought it through. Her elementary school reading lists were dominated by books in which the protagonists were white, male, and often accompanied by a loyal canine: Where the Red Fern Grows, Old Yeller, Shiloh. There was nothing wrong with these books. But Marley was a Black girl, and she was not finding herself in the stories her school asked her to read. She asked her mother what she could do about it. Her mother, Janice Johnson Dias — a sociologist who runs a nonprofit focused on social change — told her to do something that made her happy while helping others. Marley decided to collect one thousand books featuring Black girls as the main character and donate them to a school in Jamaica, where her family had roots.

She named the campaign #1000BlackGirlBooks and launched it in November 2015. She thought it would take a while to collect a thousand books. It took about six weeks. The campaign, amplified by social media, attracted attention from media outlets, publishing industry insiders, authors, and educators. Books arrived from across the country. By the time the first thousand had been counted, the total was already several times that, and Marley had become one of the most recognizable youth activists in America.

What Marley had identified was not a new problem — scholars, librarians, and educators had been writing about the lack of diversity in children's literature for decades. The Cooperative Children's Book Center at the University of Wisconsin-Madison had been tracking representation statistics since the 1980s, and the numbers were consistently dismal: in most years, fewer than 10 percent of children's books published in the United States featured Black, Indigenous, or other children of color as central characters. But Marley's campaign did something that academic analysis had not: it translated the statistics into a concrete, visible action. You could participate. You could donate a book. You could share the hashtag. The gap between awareness and action collapsed.

"I didn't start #1000BlackGirlBooks to change the world. I started it because I was tired of reading about white boys and their dogs."

— Marley Dias, Marley Dias Gets It Done, 2018

Marley appeared on the Ellen DeGeneres Show, in Elle magazine, on Forbes' 30 Under 30 list in the Social Entrepreneurs category — recognition she received before she was old enough to drive. She became a correspondent for Essence magazine and a brand ambassador for several companies. She was invited to speak at publishing conferences and school board meetings and journalism forums. She spoke about representation, about what it means to a child to open a book and find someone who looks like them, about the pipeline between what children read and who they believe they are allowed to become.

In 2018, she published Marley Dias Gets It Done: And So Can You!, a guide for young activists that combines her personal story with practical advice on identifying a problem, building a campaign, and sustaining momentum. The book was illustrated with photographs and designed to be read by the age group it was written for — not condescending, not simplified, but genuinely useful. It included a list of books featuring Black girl protagonists, organized by age, because the original problem that sparked the campaign had still not been fully solved: the publishing industry was diversifying, but slowly, and children still needed guidance to find the books that would reflect their lives back to them.

"Representation matters because stories shape how we see ourselves — and how we see the world."

— Marley Dias, Forbes 30 Under 30 profile, 2018

The books collected by #1000BlackGirlBooks were donated to schools and libraries in Jamaica, Ghana, and across the United States — places where children had little access to books featuring protagonists who looked like them. More than 13,000 books were collected and distributed. The publishing industry, responding partly to the visibility of campaigns like Marley's and the parallel #OwnVoices movement, began publishing more books by and about children of color. Marley Dias continued her advocacy through high school and into early adulthood, writing, speaking, and insisting that the question she asked at eleven — why aren't there more books about Black girls? — was not a small question, but one whose answer determines which children grow up believing that their stories are worth telling.

Achievement Timeline

Nov 2015
#1000BlackGirlBooks Launches — Age 11 Marley launches her book drive with a goal of 1,000 books featuring Black girl protagonists. The campaign reaches its goal within six weeks and continues to grow.
2016
National Media Recognition Featured on the Ellen DeGeneres Show, in Elle, Essence, and dozens of other publications. Becomes a correspondent for Essence magazine. Campaign surpasses 4,000 books.
2017
Forbes 30 Under 30 — Social Entrepreneurs Named to Forbes 30 Under 30 at age 12. One of the youngest honorees in the list's history. Campaign grows to 9,000+ books donated to schools in Jamaica, Ghana, and the US.
2018
Publishes Marley Dias Gets It Done Activist guidebook published by Scholastic Press. Combines personal narrative, practical organizing advice, and a curated list of books featuring Black girl protagonists.
2019
Netflix Young Voices Special Featured in Netflix's young activist programming. Campaign total exceeds 13,000 books. Marley continues speaking at publishing, education, and journalism conferences.
Ongoing
Publishing Industry Impact & Continued Advocacy #1000BlackGirlBooks continues accepting donations. Marley remains an active voice for diversity in children's publishing, working with educators, publishers, and youth advocates.

Youth Literary & Representation Activists

Activist Country Age Started Contribution
Marley Dias 🇺🇸 USA 11 #1000BlackGirlBooks; 13,000+ books donated; Forbes 30 Under 30
Malala Yousafzai 🇵🇰 Pakistan 11 Girls' education; BBC blog; Nobel Peace Prize; Malala Fund
Adora Svitak 🇺🇸 USA 7 Published author at 7; TED speaker at 12; literacy advocacy
Jazz Jennings 🇺🇸 USA 6 Transgender representation; two books; TLC series
Raina Telgemeier 🇺🇸 USA Graphic novel author whose diverse stories reached millions of young readers

Watch Marley's Story

Marley Dias on founding #1000BlackGirlBooks and why representation in children's literature matters

Marley Dias discusses her Forbes 30 Under 30 recognition and the campaign's growing impact

"When Black girls see themselves in stories, they see themselves in the future. That's not extra. That's essential."

— Marley Dias, Essence magazine, 2016

Why This Matters

Marley Dias solved a problem that scholars had documented for thirty years in about six weeks, using a hashtag and a willingness to ask a simple question out loud. She did not invent the critique of representation in children's literature — educators and researchers had been making it for decades. What she did was make the critique participatory. You did not need a PhD to understand that a child who never sees herself in a book may conclude that her story is not worth telling. You just needed a book and a mailing address. She turned a systemic problem into a collection drive, and in doing so made thousands of people feel that they could be part of the solution. The books she collected now sit on shelves in schools and libraries where children can find themselves in stories — and find, in those stories, a version of who they might become.

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