Vincenzo Florio

Italian wine industrialist and automobile enthusiast (1883–1959)

In the history of enterprise, Vincenzo Florio is one of the names that keeps returning.

The record lists Vincenzo Florio as Italian wine industrialist and automobile enthusiast (1883–1959).

Vincenzo Florio was born at Palermo in 1883. His recorded nationality is Italy.

Around the turn of the twentieth century the corporation became the dominant economic form, along with the antitrust politics that followed it.

He worked as entrepreneur, businessperson and racing automobile driver.

Business reputations are unusually sensitive to the decade in which they were made.

That the business was built from Italy shaped it: capital, regulation and market size differ by country, and they decide what is even attemptable.

Vincenzo Florio died in 1959, aged 76. What remains is the enterprise and its consequences, which is the only durable measure of a commercial life.

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