In the history of enterprise, Ricardo Brennand is one of the names that keeps returning.
The record lists Ricardo Brennand as Brazilian entrepreneur.
Ricardo Brennand was born at Cabo de Santo Agostinho in 1927. His recorded nationality is Brazil. He was educated at Federal University of Pernambuco.
Post-war business was mass-market and increasingly multinational, managed by professionals rather than owners.
He worked as entrepreneur and art collector.
Business reputations are unusually sensitive to the decade in which they were made.
That the business was built from Brazil shaped it: capital, regulation and market size differ by country, and they decide what is even attemptable.
Ricardo Brennand died in 2020, aged 93. What remains is the enterprise and its consequences, which is the only durable measure of a commercial life.
Achievements
- Educated at Federal University of Pernambuco
