Prince Alfonso of Hohenlohe-Langenburg

Spanish businessman (1924-2003)

In the history of enterprise, Prince Alfonso of Hohenlohe-Langenburg is one of the names that keeps returning.

The record lists Prince Alfonso of Hohenlohe-Langenburg as Spanish businessman (1924-2003).

Prince Alfonso of Hohenlohe-Langenburg was born at Madrid in 1924. His recorded nationality is Spain.

Post-war business was mass-market and increasingly multinational, managed by professionals rather than owners.

He worked as entrepreneur and racing automobile driver.

Business reputations are unusually sensitive to the decade in which they were made.

Recognition followed: Gold Medal for Tourism Merit (2003).

That the business was built from Spain shaped it: capital, regulation and market size differ by country, and they decide what is even attemptable.

Prince Alfonso of Hohenlohe-Langenburg died in 2003, aged 79. What remains is the enterprise and its consequences, which is the only durable measure of a commercial life.

Achievements

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