Johanna Quandt

German businesswoman (1926-2015)

In the history of enterprise, Johanna Quandt is one of the names that keeps returning.

The record lists Johanna Quandt as German businesswoman (1926-2015).

Johanna Quandt was born at Berlin in 1926. Her recorded nationality is Germany.

Post-war business was mass-market and increasingly multinational, managed by professionals rather than owners.

She worked as entrepreneur.

Business reputations are unusually sensitive to the decade in which they were made.

Recognition followed: Commander's Cross of the Order of Merit of the Federal Republic of Germany (2009).

That the business was built from Germany shaped it: capital, regulation and market size differ by country, and they decide what is even attemptable.

Johanna Quandt died in 2015, aged 89. What remains is the enterprise and its consequences, which is the only durable measure of a commercial life.

Achievements

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