Hiromasa Yonekura

Japanese businessman (1937–2018)

In the history of enterprise, Hiromasa Yonekura is one of the names that keeps returning.

The record lists Hiromasa Yonekura as Japanese businessman (1937–2018).

Hiromasa Yonekura was born at Kobe in 1937. His recorded nationality is Japan. He was educated at University of Tokyo and Duke University.

Post-war business was mass-market and increasingly multinational, managed by professionals rather than owners.

He worked as chairperson and entrepreneur.

Business reputations are unusually sensitive to the decade in which they were made.

Recognition followed: Grand Cross of the Order of Civil Merit (2013).

That the business was built from Japan shaped it: capital, regulation and market size differ by country, and they decide what is even attemptable.

Hiromasa Yonekura died in 2018, aged 81. What remains is the enterprise and its consequences, which is the only durable measure of a commercial life.

Achievements

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