The original logo for KLM, featuring a black hexagon, wings, and a royal crown, was created in 1919 by Dirk Roosenburg. A versatile practitioner in the Netherlands, he balanced a career as an architect, goldsmith, and furniture designer, leaving behind a legacy of industrial and governmental structures that defined mid-century Dutch modernization.
Early Training and Professional Formation
Born in 1887 in The Hague, Roosenburg attended the Hogereburgschool before enrolling at the Delft University of Technology from 1905 to 1911. He subsequently spent one year at the École des Beaux-Arts in Paris. His professional trajectory began with the Government Buildings Agency under Jan Stuyt, followed by an apprenticeship as a draughtsman under Berlage. In 1919, he co-founded the TABROS agency with A.H. op ten Noort and L.S.P. Scheffer. By 1921, he established his own independent practice, eventually settling into a studio on the Kerkhoflaan in The Hague, where he also constructed his personal residence.
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Roosenburg became an essential architect for national institutions, frequently cited as the house architect for KLM, Philips, and Stork. His relationship with childhood friend Albert Plesman led to the design of the KLM head office on Plesmanweg in The Hague, a multi-phase project initiated in 1936, partially completed by 1940, and finished after 1946. Between 1919 and 1939, he executed various Philips projects in Eindhoven, including the 1923 Natlab and the 1931 Witte Dame. His portfolio includes the 1930 Lely Pumping Station and the 1935 Dutch Pavilion at the Brussels World Exhibition.
Infrastructure and Public Works
His expertise extended to critical infrastructure, particularly in hydraulic engineering and transit. Roosenburg designed the Stevin and Lorentz drainage sluices along with the associated customs house on the Afsluitdijk in 1932. He also designed the ventilation buildings for the Velser Tunnel in 1957. Throughout his career, he maintained a diverse output, from the 1929 Pieter Westbroek monument in The Hague to the Vlissingen town hall, which spanned construction from 1949 to 1964. He continued his practice in later years by forming a partnership with employees Verhave and Luyt, which eventually evolved into LIAG Architecten en Bouwadviseurs.
Fast facts
- Born: 1887, The Hague
- Died: 1962, The Hague
- Education: Delft University of Technology, Beaux-Arts de Paris
- Known for: Philips Natlab, KLM headquarters, Witte Dame
- Spouse: Anna Petronella Luyt
- Grandson: Rem Koolhaas
- Award: Order of Orange
- Namesake: Dirk Roosenburgprijs
Questions readers ask
What major Dutch infrastructure projects did Roosenburg design?
He designed the Stevin and Lorentz drainage sluices on the Afsluitdijk and the ventilation buildings for the Velser Tunnel.
What is the Dirk Roosenburgprijs?
It is a biennial award established in 1989 by the Architectuurcentrum Eindhoven to recognize projects that improve the structural quality of the city.
Achievements
- Trained at Beaux-Arts de Paris and Delft University of Technology


