Broadcasting began for Andrea Pezzi as a DJ for Radio Deejay, eventually leading to a seven-year tenure as a video jockey for MTV Europe and MTV Italia. Born in 1973 in Ravenna, Italy, he transitioned from the entertainment industry into corporate communication and digital technology, establishing multiple media-focused companies throughout his professional career in his home country.
Media Career and Television
Pezzi emerged in the Italian media landscape during the mid-1990s. His role as a video jockey spanned from 1996 to 2003, providing him visibility across European and domestic Italian networks. Following this period in music television, he expanded his broadcasting presence by securing positions as a television host for RAI and Mediaset.
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Between 2001 and 2006, Pezzi shifted his professional focus toward corporate strategy. He served as a communication advisor, targeting companies with a specific interest in youth demographics. His client roster during this era included international brands such as Nike, L'Oreal, and Diesel. Simultaneously, he contributed analysis to the Italian financial newspaper Il Sole 24 Ore, maintaining a profile in business journalism.
Entrepreneurial Ventures
In 2006, Pezzi launched OVO, a media production firm focused on developing short, encyclopaedic documentary videos designed for digital distribution. His focus on digital automation continued in 2014 when he founded Myntelligence, a platform dedicated to the digital advertising sector. His academic background includes time spent at Saint Petersburg State University.
Fast facts
- Born: 1973, Ravenna, Italy
- Citizenship: Italy
- Education: Saint Petersburg State University
- Career Start: Radio Deejay
- MTV Tenure: 1996-2003
- Companies Founded: OVO (2006), Myntelligence (2014)
- Languages: Italian, English, Russian
Questions readers ask
What is OVO?
OVO is a media company founded by Pezzi in 2006 that produces short encyclopaedic documentary videos.
What is Myntelligence?
Myntelligence is a platform for digital advertising automation, founded by Pezzi in 2014.
Achievements
- Educated at Saint Petersburg State University



