A shortage, then a product
The slime craze of 2017 had an unusual side effect: it drained the glue aisle. Slime is made by combining glue with an activator, and when millions of children took up the hobby at once, the ordinary white glue that schools stock all year became difficult to buy. Business News Daily records that Rae, an avid slime fan, began having a hard time finding glue in stores.
Most people in that position wait for stock to return. Rae's response, as reported, was to work with her father to develop their own glue, optimised specifically for slime production rather than for gluing paper. That distinction is the whole commercial idea: a product designed for the use it was actually being put to, sold to the people already looking for it.
Records, a convention and a channel
What followed is described in the reporting as a run of achievements rather than a single launch. Since 2017 Rae has broken world slime records, held a slime conference called Slime Bash, and made content on YouTube and TikTok. Her products, the account states, can be found online and in stores.
The four strands reinforce one another in a way that would be recognisable to any consumer-brand strategist, and were arrived at by a child in a hobby she already loved. The records generate coverage. The convention turns an online audience into a physical one. The videos keep the audience between events. The retail listing converts all of it.
What a record attempt in slime actually involves
The phrase world slime records covers attempts of a specific and public kind: quantities mixed, participants gathered, volumes produced. Business News Daily states that Rae has broken such records without naming them, giving their dates, or citing the body that ratified them.
That gap matters and is left open here rather than filled. The claim reported is that records were broken; the identity of each record, the figure achieved and the adjudicator are not in the source used for this page. Anyone citing a specific number would be going beyond what is documented.
What is documented — and what is not
The firm facts are the year, the problem, the collaboration with her father, the product and its purpose, and the four activities that followed: records, Slime Bash, social video, and distribution online and in shops. All of that is on the record in a business-press profile of young founders.
Almost everything a reader typically wants next is absent. No source in this record gives Rae's age, her birth year, her full legal name, her home state, the size of the business, or whether she has taken outside investment. A frequent search pairs her name with Shark Tank; no source in this record states that she appeared on the programme.
Why 2017 was the window
Consumer crazes reward speed over capital, and 2017 was a textbook case. The demand already existed, the shortage was visible in every shop, and the missing product was cheap to describe even if it was not cheap to make. A newcomer with no distribution could be understood by a customer in a single sentence: glue made for slime.
That is the durable lesson in the story, and it does not depend on any figure. A founder young enough to be inside the trend identified a bottleneck that adults running glue companies had treated as a seasonal spike, and built a brand in the gap. What the business became afterwards is a question the sources gathered here do not answer.
Watch: Maddie Rae on camera
| Person | Country | Milestone | Age / Stat |
|---|---|---|---|
| Moziah Bridges | United States | Founding Mo's Bows at nine; NBA licensing deal for team bow ties | Age 9 |
| Zandra Cunningham | United States | Founding Zandra Beauty at nine | Age 9 |
| Cory Nieves | United States | At twelve his customers were not other children. They were Macy's, Aetna a | Age 12 |
| Isabella Dymalovski | Australia | She built a skincare range for girls her own age, and ran it at fourteen. | Age 14 |
| Maddie Rae | United States | Maddie Rae's Slime Glue, launched during the 2017 slime craze | — |
What is documented — and what is not
✓ Documented
- Launched Maddie Rae's Slime Glue during the 2017 slime craze, developed with her father (Business News Daily)
- Reported to have broken world slime records since 2017
- Held a slime convention, Slime Bash, and makes content on YouTube and TikTok
? Unverified, disputed or wrong
- No published age, birth year or full legal name in these sources
- The specific records, their figures and their adjudicating body are not named
- No revenue, company size or Shark Tank appearance is documented
Questions people ask about Maddie Rae
What is Maddie Rae known for?
Maddie Rae's Slime Glue, a glue developed with her father and optimised for making slime, launched during the 2017 slime craze.
How old is Maddie Rae?
No source in this record gives her age or birth year. The reporting describes her as a young slime fan in 2017 without stating how old she was.
Was Maddie Rae on Shark Tank?
No source in this record states that she appeared on Shark Tank. The question is a common search; the answer here is that it is not documented.
What records has she broken?
Business News Daily states she has broken world slime records but does not name them, date them or say which body ratified them.
What is Slime Bash?
A slime conference she held, reported alongside the records and her social media channels.
Where can the products be bought?
The source states her products can be found online and in stores, without naming retailers.
Is Maddie Rae on Wikipedia?
No Wikipedia article was found for her. The source used here is a Business News Daily roundup of companies founded by young entrepreneurs.
Who helped her make the glue?
Her father, according to the reporting. No further detail about his role in the company is documented.
Quick quiz: how well do you know Rae’s story?
What shortage prompted Maddie Rae's product?
In what year did the product launch?
What is Slime Bash?
Sources
- 15 Companies Founded by Amazing Young Entrepreneurs — Business News Daily, 2025-09-29
Checked by the Geniuses.club editorial team. Ages are given as of September 2026.
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