What the business is
Fortune's description is precise and worth quoting as written: Nannies by Noa is a full-service childcare agency, serving families in New York City and the Hamptons. Full-service is the operative phrase. A childcare agency of that kind does not merely pass on names; it sources candidates, screens and interviews them, checks references and backgrounds, matches them to a family's requirements and handles the placement.
That is a business built on judgement and liability rather than on a product. Every placement is a stranger entering a household with children, and the agency's entire value is the confidence a client has in its screening. It is an unusual industry for a teenager to enter, and a demanding one to be trusted in.
New York and the Hamptons
The market she named is a specific one. Manhattan and the Hamptons together form a client base with high expectations, complex seasonal requirements — households that move between city and coast — and a willingness to pay for reliability.
It is also a market that runs on reputation and referral rather than advertising. Families hiring childcare ask other families, which means an agency grows through satisfied clients or does not grow at all. For a business run by a sixteen-year-old, that referral structure cuts both ways: no amount of press coverage substitutes for a placement that works, and no amount of youth is a disadvantage once one does.
What Fortune's list was
The 2016 feature gathered eighteen people under eighteen who, in the magazine's framing, were inventing products, building brands and making money while still at school. Mintz appeared alongside founders in cookies, drones, skincare, travel reviews and consumer packaging.
Fortune did not publish its selection methodology, and the entries are short — typically a name, an age, a company and one or two sentences of description. The list is therefore best read as an editorial selection rather than a ranking, and its individual entries as capsule descriptions rather than as profiles.
What the source does not say
The Fortune entry does not state where Mintz lives, what school she attended, when she founded the agency, how many nannies it placed, what it charged or what it earned. Her exact date of birth is not given either; the birth year in this record is inferred from her stated age of 16 in September 2016.
Those are substantial gaps, and they matter because the widely repeated version of this story tends to include founding dates, revenue figures and a hand-over to adult management. None of that appears in the source used here, and this page does not assert any of it.
Where Noa Mintz is now
No source used here reports anything about her after September 2016. Whether the agency still operates, whether she still runs it, and what she has done since are not documented in this record.
She would be in her mid-twenties now. The honest position is that the Fortune entry establishes a real business with a named service and a named market, run by a sixteen-year-old, and that everything after that point requires reporting this page does not have.
Watch: Noa Mintz on camera
| Person | Country | Milestone | Age / Stat |
|---|---|---|---|
| Rachel Zietz | United States | Founding Gladiator Lacrosse at 13 | Age 13 |
| Brennan Agranoff | United States | Founding custom sock brand HoopSwagg at 13 | Age 13 |
| Abby Kircher | United States | Founding Abby's Better nut butters at 15 | Age 15 |
| Noa Mintz | United States | At sixteen she was placing nannies with families in Manhattan and the Hamp | Age 16 |
| Benjamin Stern | United States | One wash, one ball, no bottle. He was seventeen when Fortune put it on the | Age 17 |
What is documented — and what is not
✓ Documented
- Named in Fortune's 18 Under 18 list on 15 September 2016, at the age of 16
- Ran Nannies by Noa, described by Fortune as a full-service childcare agency
- The agency served families in New York City and the Hamptons
? Unverified, disputed or wrong
- No exact date of birth or home location published in this source
- No founding date, staff numbers, client numbers or revenue figures given
- No reporting found on her or the company after September 2016
Questions people ask about Noa Mintz
What is Nannies by Noa?
A full-service childcare agency serving families in New York City and the Hamptons, as described by Fortune in 2016.
How old was Noa Mintz when Fortune listed her?
Sixteen, in September 2016. That places her birth in about 2000; no exact date of birth appears in the source used here.
When did she found the company?
The source used here does not give a founding date.
How big was the business?
Fortune does not state the number of placements, staff, clients or revenue. It describes the service and the market only.
Where is Noa Mintz now?
No source used here reports anything about her after September 2016, or about whether the agency still operates.
Is Noa Mintz on Wikipedia?
No Wikipedia article on her was found. The entry used here is Fortune's 2016 list.
What was Fortune's 18 Under 18?
A 2016 editorial selection of eighteen people under eighteen who were building products and companies while still at school. Fortune did not publish its selection method.
Where is she from?
Fortune does not state her location. It names New York City and the Hamptons as the market her agency served.
Quick quiz: how well do you know Noa’s story?
What was Noa Mintz's company called?
Which market did the agency serve?
How old was she when Fortune listed her?
Sources
- 18 Under 18: Meet the Young Innovators Who Are Changing the World — Fortune, 2016-09-15
Checked by the Geniuses.club editorial team. Ages are given as of September 2026.
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