Ramon Laguarta

Spanish businessman and corporate director; Chair and CEO, PepsiCo

In the history of enterprise, Ramon Laguarta is one of the names that keeps returning.

The record lists Ramon Laguarta as Spanish businessman and corporate director; Chair and CEO, PepsiCo.

Ramon Laguarta was born at Barcelona in 1963. His recorded nationality is Spain. He was educated at ESADE and Thunderbird School of Global Management.

Post-war business was mass-market and increasingly multinational, managed by professionals rather than owners.

He worked as businessperson, chief executive officer and chairperson.

His recorded affiliations include PepsiCo, Chupa Chups and SEAT.

Business reputations are unusually sensitive to the decade in which they were made.

That the business was built from Spain shaped it: capital, regulation and market size differ by country, and they decide what is even attemptable.

Ramon Laguarta is still active, and the verdict on the career has not been reached.

Achievements

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