Lorenzo di Pierfrancesco de' Medici built a career in business at a period when the rules of commerce were themselves changing.
The record lists Lorenzo di Pierfrancesco de' Medici as Italian banker and politician (1463-1503).
Lorenzo di Pierfrancesco de' Medici was born at Florence in 1463.
Commerce then ran on personal credit, family networks and letters that took weeks to arrive; trust was the scarcest asset.
He worked as politician, banker and diplomat.
Enterprises outlive their founders or they do not, and that is the whole test.
Lorenzo di Pierfrancesco de' Medici died in 1503, aged 40. What remains is the enterprise and its consequences, which is the only durable measure of a commercial life.
