Giovanni di Bicci de' Medici

Italian banker

Giovanni di Bicci de' Medici is remembered in business for decisions whose consequences outlived the decade that made them.

The record lists Giovanni di Bicci de' Medici as Italian banker.

Giovanni di Bicci de' Medici was born at Florence in 1360.

Commerce then ran on personal credit, family networks and letters that took weeks to arrive; trust was the scarcest asset.

He worked as banker.

His recorded holdings include Medici Bank.

What a company leaves behind is usually infrastructure, habit and employment rather than a name.

Giovanni di Bicci de' Medici died in 1429, aged 69. What remains is the enterprise and its consequences, which is the only durable measure of a commercial life.

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