In the history of enterprise, Giovanni Battista Ceirano is one of the names that keeps returning.
The record lists Giovanni Battista Ceirano as Italian businessman (1860–1912).
Giovanni Battista Ceirano was born at Cuneo in 1860. His recorded nationality is Italy.
Industrialisation changed the scale of everything: factories, railways, joint-stock capital and the first modern corporations.
He worked as entrepreneur and engineer.
Business reputations are unusually sensitive to the decade in which they were made.
That the business was built from Italy shaped it: capital, regulation and market size differ by country, and they decide what is even attemptable.
Giovanni Battista Ceirano died in 1912, aged 52. What remains is the enterprise and its consequences, which is the only durable measure of a commercial life.
