In the history of enterprise, Georg Fugger is one of the names that keeps returning.
The record lists Georg Fugger as German businessman (1453-1506).
Georg Fugger was born at Augsburg in 1453. His recorded nationality is Germany.
Commerce then ran on personal credit, family networks and letters that took weeks to arrive; trust was the scarcest asset.
He worked as merchant and banker.
Business reputations are unusually sensitive to the decade in which they were made.
That the business was built from Germany shaped it: capital, regulation and market size differ by country, and they decide what is even attemptable.
Georg Fugger died in 1506, aged 53. What remains is the enterprise and its consequences, which is the only durable measure of a commercial life.
