The term rimmel became synonymous with mascara in languages including French, Italian, and Portuguese due to the commercial success of the perfumer's non-toxic invention. Beyond this product, he established the House of Rimmel in London during 1834, shaping early cosmetic manufacturing through strategic marketing and an extensive range of hygiene and fragrance offerings.
Early Career and Apprenticeship
Born in Paris in 1821, Rimmel moved to London after his father accepted a position managing a Bond Street perfumery. He underwent his professional training under his father's guidance before launching his own enterprise at the age of thirteen. Within a decade, he established himself as a proficient chemist and entrepreneur, focusing on personal hygiene products such as scented pomades, mouth rinses, and his specialized toilet vinegar.
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Rimmel applied advanced commercial techniques to the beauty industry, utilizing detailed mail order catalogues to reach his customer base. He further integrated his brand into public consciousness by coordinating advertising programs with English theatres. His reputation as a practitioner of the trade grew significantly, eventually earning him ten Royal Warrants from European heads of state, including Queen Victoria.
Literary and Philanthropic Pursuits
In 1865, he authored The Book of Perfumes, a work later translated into French as Le Livre des Parfums in 1870 with an introduction by Alphonse Karr. Beyond his commercial work, he was an active supporter of the French Hospital and Dispensary in London. His contributions to society and industry were recognized in 1872 when he was appointed a Knight of the Legion of Honour.
Legacy and Ownership
Upon his death in London in 1887 at age 66, his sons Jules, Henry, and Herminie inherited the House of Rimmel. Although they initially managed the firm, control eventually moved outside the family. The enterprise underwent various changes over subsequent decades, ultimately becoming a division of Coty Inc. He remains buried at Varennes-sur-Seine.
Fast facts
- Born: 1821, Paris
- Died: 1887, London
- Company founded: 1834
- Major honor: Knight of the Legion of Honour (1872)
- Book published: The Book of Perfumes (1865)
- Children: Jules, Henry, and Herminie
- Burial place: Varennes-sur-Seine
Questions readers ask
What is Eugène Rimmel's most notable contribution to cosmetics?
He is credited with inventing the first commercial non-toxic mascara.
Who owns the House of Rimmel today?
The brand is currently a division of Coty Inc.
Achievements
- Knight of the Legion of Honour — 1872