the old anti-‘commercial’ tendencies mocked throughout this book have been bulked up into a worldview by the runaway growth of what I call semipopular music.” (Oh yeah, “semipopular music.” Er, “music more popular in form than in market share.” At least when it starts out. Under the rubric “alternative,” now also an established image-making strategy that informs many of the “brands” ambitious young musicians concoct for themselves.
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